Press Release: King Cake Hub Returns for Season Two!


Returning to 4800 Canal St beginning January 6, 2020 with a new Coterie, more king cakes, exclusive flavors, new bakery partners, and a “Lunch & Learn” series.


Contact: Will Samuels

NEW ORLEANS, LA- October 23, 2019– Will Samuels, owner of the King Cake Hub, announced today that the retail King Cake shop will return to the Mystère Mansion, home of the Mortuary Haunted House, at 4800 Canal St in Mid-City.

“We had a phenomenal first season with Carnival, 2019, and we are delighted to return to the Mystère Mansion for 2020,” said Samuels. He continued, “The location was in the heart of the city, the staff was great to work with, and the whole aspect of being inside this legendary haunted mansion and iconic New Orleans landmark made for the perfect environment in which to launch King Cake Hub.”

King Cake Hub at the Mortuary Haunted House

Samuels announced that for 2020 the King Cake Hub will expand both the number of bakery partners as well as the number of king cake varieties offered including several cakes that will be exclusive to the King Cake Hub. The Dragon Claw is a brand-new cake developed by Caluda’s Bakery featuring a flaky laminate Danish dough and a cream-cheese icing. “This will be the cake that everyone is talking about in 2020. Plus, only fifty will be made per day, available exclusively at King Cake Hub, so you’ll have to act fast to get it!” said Samuels. Other exclusive cakes include a new Nutella version of last year’s best-selling Epiphany King Cake, developed in partnership with Gambino’s Bakery as well as a Chocolate Cream Cheese from west bank favorite Hi-Do Bakery. All of King Cake Hub’s inaugural season bakery partners are returning for 2020 including Bywater BakeryGirls Gone Vegan, District, the Culinary Arts department of New Orleans Center for Creative Arts (NOCCA) and Houma-based Cannata’s of which King Cake Hub is the exclusive New Orleans distributor. Also joining the full-time selection of bakeries is the Slidell-based SugarLove Bakery and Chef Amy Boudreaux, formerly of Balestra’s bakery, who is now bringing her king cake expertise to Zuppardo’s. Additional bakery partners are expected to be announced before Carnival. In all, over 50 varieties of king cakes will be available daily beginning January 6 at King Cake Hub and available for pre-order from

King Cakes on Display at King Cake Hub

Several of the participating bakeries are offering specialty king cakes as part of the King Cake Coterie, the exclusive King Cake of the Week club being offered by pre-sale only until December 31, 2019. Each week members of the Coterie will receive a specialty King Cake by one of the top bakers in the area beginning with the world premiere of the new Dragon Claw cake (pictured below) on January 6. Membership in the King Cake Coterie is limited, and a special version of the Coterie will be developed that can be shipped for those outside of New Orleans. The Coterie only will be available for purchase until December 31, 2019, unless it sells out prior.

Dragon Claw King Cake

Also new for 2020, King Cake Hub will offer a “Lunch & Learn” series on Tuesdays from 12-1pm featuring a selection of Carnival-related workshops and discussions including live podcast recordings of The Purse Chronicles and Beyond Bourbon St, book signings with Poppy Tooker and Laura Cayouette, wine pairings with Brian Perkins, costume making with NOLA Craft Culture and a sneak preview of “The Professor Carl Nivale Show” with Carnival icons Professor Carl Nivale and Grand Marshal Marty Graw. The series is free and lunches will be available for pre-order. All events will be held at the King Cake Hub location, 4800 Canal St in Mid-City.

King Cake Hub’s second season launches with the annual Carnival Kickoff event on Monday, January 6, 2020 from 8am-10am featuring Benny Grunch and the Bunch, Panorama Brass Band, Professor Carl Nivale, Grand Marshal Marty Graw and other special guests culminating with the cutting of the first piece of king cake of Carnival. The event is free and will take place at the King Cake Hub location, 4800 Canal St in Mid-City. Carnival Kickoff at the King Cake Hub, 2019

For more information visit and follow King Cake Hub on FacebookTwitter, Pinterest and Instagram and subscribe to their channel on YouTube.

King Cake Collage 2019


Shop now and pre-order your favorite King Cake for pickup on January 6!

Check out the annotated 2020 Mardi Gras Parade Schedule

Learn about King Cake Hub's History of King Cake celebrating 150 years of King Cake in New Orleans.